Hi, I’m Greg, a Product Designer for B2B SaaS → Owning discovery to delivery on modernization for Enterprise software. Recently focused on platform UX, advanced prototyping, and AI-assisted workflows.
Hi, I’m Greg, a Product Designer for B2B SaaS → Owning discovery to delivery on modernization for Enterprise software. Recently focused on platform UX, advanced prototyping, and AI-assisted workflows.
Hi, I’m Greg, a Product Designer for B2B SaaS → Owning discovery to delivery on modernization for Enterprise software. Recently focused on platform UX, advanced prototyping, and AI-assisted workflows.
20+ years across 3 design fields (previously an architect & graphic designer).
20+ years across 3 design fields (previously an architect & graphic designer).
20+ years across 3 design fields (previously an architect & graphic designer).
Let’s make something better.
Let’s make something better.
Have a product challenge, a new idea, or just want to connect? Send me a note and I’ll get back to you.
Have a product challenge, a new idea, or just want to connect? Send me a note and I’ll get back to you.
Showcase
Showcase
Showcase
This past year has seen a rise in AI tools. I wrote about the ones that I use daily, and how it has affected the way I design at work.
This past year has seen a rise in AI tools. I wrote about the ones that I use daily, and how it has affected the way I design at work.
This past year has seen a rise in AI tools. I wrote about the ones that I use daily, and how it has affected the way I design at work.
How I use AI in my day-to-day as a Product Designer
How I use AI in my day-to-day as a Product Designer
How I use AI in my day-to-day as a Product Designer
Read more
Read more
Read more
Modernizing Legacy Platforms
Modernizing Legacy Platforms
Modernizing Legacy Platforms
My web & mobile redesign efforts increased schedulers efficiency by over 72% for our 375k+ users globally
My web & mobile redesign efforts increased schedulers efficiency by over 72% for our 375k+ users globally
How redesign has increased efficiency & usability
How redesign has increased efficiency & usability
How redesign has increased efficiency & usability
App Store
App Store
App Store
5.0
5.0
5.0
375k+ users
375k+ users
375k+ users
Read more
Read more
Read more
&
&
&
Skunkworks Agentic AI Project
Skunkworks Agentic AI Project
Skunkworks Agentic AI Project
How I led a 6-week design challenge for one product that turned into large scale work, implementing AI Agents across 4 products that empowered sales to offer multiple bundles, increasing product sellability and expanding opportunities for add-on revenue.
How I led a 6-week design challenge for one product that turned into large scale work, implementing AI Agents across 4 products that empowered sales to offer multiple bundles, increasing product sellability and expanding opportunities for add-on revenue.
How I led a 6-week design challenge for one product that turned into large scale work, implementing AI Agents across 4 products that empowered sales to offer multiple bundles, increasing product sellability and expanding opportunities for add-on revenue.
Creating an agentic scheduler & bringing AI to WorkWave
Creating an agentic scheduler & bringing AI to WorkWave
Creating an agentic scheduler & bringing AI to WorkWave
8k+ companies served
8k+ companies served
8k+ companies served
Read more
Read more
Read more
A new way of working
A new way of working
A new way of working
I led the “New Way of Working” for the company. Forming a trio, one designer, one Sr. Engineer, and a Sr. Product Manager. Together, we led discovery, road mapping, ideation, user interviews, rapid prototyping, and usability testing to have evidence that our changes would increase efficiency for our Schedulers. The Success of our project has changed the way our company operates in 2026, we are now creating new teams with a trio being at the heart of the work.
I led the “New Way of Working” for the company. Forming a trio, one designer, one Sr. Engineer, and a Sr. Product Manager. Together, we led discovery, road mapping, ideation, user interviews, rapid prototyping, and usability testing to have evidence that our changes would increase efficiency for our Schedulers. The Success of our project has changed the way our company operates in 2026.
I led the “New Way of Working” for the company. Forming a trio, one designer, one Sr. Engineer, and a Sr. Product Manager. Together, we led discovery, road mapping, ideation, user interviews, rapid prototyping, and usability testing to have evidence that our changes would increase efficiency for our Schedulers. The Success of our project has changed the way our company operates in 2026, we are now creating new teams with a trio being at the heart of the work.
Pioneering the Product Operating Model for WorkWave
Pioneering the Product Operating Model for WorkWave
Pioneering the Product Operating Model for WorkWave
Read more
Read more
Read more
Architecture
Architecture
Architecture
How my past career as a Project Architect Designer has helped shape my Product Design life
How my past career as a Project Architect Designer has helped shape my Product Design life
How my past career as a Project Architect Designer has helped shape my Product Design life
The parallels of my Architecture career and Product Design
The parallels of my Architecture career and Product Design
The parallels of my Architecture career and Product Design
Read more
Read more
Read more
Let’s make something better.
Have a product challenge, a new idea, or just want to connect? Send me a note and I’ll get back to you.